CMD
Nike FuelBand SXSW was built around movement, light, and audience energy. CMD helped translate the product's performance-driven identity into a live event environment where projection, architecture, and interaction worked together.
The activation needed to read quickly inside a crowded SXSW setting. The design used clean motion, responsive media, and large-scale visual presence to make the brand feel active instead of static.
From concept to production, CMD builds projection, interactive, scenic, and content-driven environments for brands, museums, artists, and public spaces.
