CMD
CMD created a studio-style interactive activation for the Coca-Cola Starlight launch at the Final Four in New Orleans. Guests moved through four creative stations to record, choose, perform, and generate a custom branded audio track.
The experience turned the product launch into a participatory sound studio. Voice, music style, Coca-Cola-inspired sound moments, and guest data were connected into one simple flow, giving each participant a personal 30-second takeaway.
From concept to production, CMD builds projection, interactive, scenic, and content-driven environments for brands, museums, artists, and public spaces.
