CMD
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CMD designed the lighting for a global athletic brand's activity-tracker activation at SXSW in Austin. The lighting was tied to the wristband's movement data, so guests watched their own activity drive the room.
The activation ran six days inside a crowded festival setting, so the lighting had to read fast and react instantly.
CreditLighting design for an interactive experience by Colin McQuilkin Design.
From concept to production, CMD builds projection, interactive, scenic, and content-driven environments for brands, museums, artists, and public spaces.
