CMD
Interactive CX-3 turned the Mazda vehicle into the center of a responsive projection environment. Audience input, mapped visuals, and the form of the car worked together to create a live visual system.
The activation shifted the vehicle from display object to interactive surface, giving guests a direct relationship between their input and the media around the car.
From concept to production, CMD builds projection, interactive, scenic, and content-driven environments for brands, museums, artists, and public spaces.
